The Print Management Blog

The Importance of Color

Posted by Neville Wiles on Jun 7, 2017 8:04:29 AM
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Color is one of those amazing things that is used constantly in our daily lives,  not only for pleasure, but also for survival instincts:

  • See a red can and know it’s Coke
  • Notice the blue/green tint to the sky and know a bad storm or tornado is coming
  • Being subconsciously attracted to people in blue
  • Learning as a kid that “Red meets black, alright Jack – Black meets red, good as dead” or something along those lines for snakes

Color can be used to persuade thinking, soothe someone that is worked up, and even affect your energy consumption.

In the Secretariat of the Seoul International Color Expo 2004, 92.6% of people asked said they value visual of the 5 senses as the most important when considering a product.

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Color is a huge part of brand recognition.  Coke has the red can, John Deere has the yellow deer on a green field, and Twitter and Facebook have blue.  These choices were not made by accident; each brand has selected their color with a purpose in mind. 

Have you ever notice that a lot of restaurants use red and yellow; McDonalds, Burger King, Coca-Cola and Red Robin to name a few?  Red is known to increase appetite and yellow is associated with happiness and optimism. What could be better for people looking for a place to eat?

Blue is the most common favorite color for both men and women, although it is not as attention grabbing as the other colors; it is universally well liked, commonly known as the color of attraction, and is soothing. 

A study by Xerox showed that:

  1. 56% of people feel the most important reason to print in color is to reinforce their professional image,
  2. 25% believe that information printed in color improves retention,
  3. 76% find that color helps them locate information more efficiently,
  4. On invoices – 43% are more likely to pay on time and 31% are more likely to pay the full amount if printed in color and
  5. 54% say they are more likely to read documents or marketing pieces if printed in color

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With these benefits to color, why are most businesses still printing in black-and-white?  The cost of printing in color continues to drop as technology advances.  Your clients and consumers will notice you more and you can see more engagement in your internal meetings and more employees reading your monthly memos if color is used.  There are a lot of options when it comes to color printers and copiers; knowing what brand and/or models to consider is critical.  When you’re ready for color, let us know, we are here to help!

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Topics: Managed Print Services (MPS), Printing Cost